Made in Dubai · Built in-house

Everything your home needs.
One app.

Groceries, restaurant food, laundry pickup, home cleaning and a fresh fruit & vegetable truck that comes to your street. One login, one address book, one wallet — switch services with a single tap.

🛒 Grocery🍔 Food🚚 Fresh Truck🧺 Laundry🧽 Home Services
Aladay grocery home screen
● REAL APP
What we have

Five services, already live in the app

Every screen on this page is captured from the current Aladay Android app — no design mockups.

Module structure

One shell, many services

The app is a single shell. Each service is a module with its own home screen, tabs and theme, but they all share the same account, addresses, wallet and support. Which modules a customer sees depends on their address — for example, the Fresh Truck appears only where the truck actually drives.

Modules, their order, icons and tabs are controlled from our servers, so a new service or a new area can be switched on without a new app release.

Customer sees
🛒 Grocery🍔 Food🚚 Fresh Truck🧺 Laundry🧽 Home Services
Shared by all
One loginAddress bookWalletOrders & bookingsSupport chatNotifications
Decided by area
Which modules showStore / restaurant / truck zoneDelivery feesTime slots
Controlled from server
Module switcherHome layouts & bannersTabsPrices & offers
🛒 Grocery

The supermarket, delivered in minutes

A full grocery catalogue organised the way people shop — fresh, baby, health, cleaning, café and more — with the delivery time shown upfront.

  • Live delivery time on the home screen for the customer's address.
  • “Your usuals” — reorder what you bought last time in one tap.
  • Clear product pages with size, price, stock and delivery time.
  • Simple cart with delivery details, free-delivery threshold and cash on delivery or online payment.
  • Our own ERP behind it: master catalogue, store stock, pricing and purchasing.
Grocery product page
Fresh produce with discounts
🍔 Food

Restaurants, on the same app

Browse by cuisine, see offers, open a restaurant and build your order exactly how you want it — without installing another app.

  • Cuisines and offers — pizza, Arabic, Indian, Pakistani, biryani, desserts and more.
  • Restaurant pages with delivery time, delivery fee and minimum for free delivery.
  • Item options like size and crust, priced live.
  • Restaurant Partner panel: restaurants accept orders with a loud alarm, mark items sold out and switch on busy mode — the extra prep time updates the customer's ETA.
  • Delivery by Aladay riders or by the restaurant's own riders.
Restaurant page
Item options
🚚 Fresh Truck

A fresh market that drives to your street

Our own truck of fruits and vegetables follows a route through the community. Customers see it on the map, order before the cut-off, and it stops at their building.

  • Live truck on the map with arrival time and orders ahead.
  • Order-till time so customers know when today's run closes.
  • Zone-based — the module only appears for addresses inside the truck's zone.
  • Truck console for the driver and HQ: live location, stock on the truck and alerts.
Fresh Truck home with live map
🧺 Laundry

Laundry, picked up & delivered

Choose a service and a bag size, pick a time slot, and hand the bag to our driver. Clothes come back cleaned, folded or ironed.

  • Wash & Iron, Wash & Fold, Ironing and Dry Cleaning.
  • Simple bag pricing — small, medium or large bag, with add-ons like stain care.
  • Free pickup and the next available slot shown on the home screen.
  • Laundry operations panel for pickups, processing and delivery back.
Laundry home
Laundry bag sizes
🧽 Home Services

Cleaning, booked in five steps

Hourly home cleaning and deep cleaning with ID-verified professionals. Customers choose how often, how many hours and pros, a professional (or auto-assign), and a time.

  • Five-step booking: frequency → hours & pros → professional → date & time → confirm.
  • One-time, weekly or every two weeks.
  • Transparent price while booking, and pay after the service.
  • Pro app and HQ panel for jobs, schedules and availability.
Home Services home
Booking step 1: frequency
Booking step 2: hours and pros
The one-app advantage

Five apps' worth of errands. One account.

Today a household in Dubai uses a different app for groceries, food, laundry and cleaning — each with its own login, addresses, card and support. Aladay puts them in one place.

For customers

  • One login — sign up once, use every service.
  • One address book — save your home once; every service knows where to come.
  • One wallet — refunds and credit work across all services.
  • All orders and bookings in one account, with one support team.
  • One tap to switch between services, from the top of any screen.

For the business

  • Acquire once, sell many times — a customer who joins for groceries can book laundry or cleaning without being acquired again.
  • Higher frequency — groceries and food are weekly habits; laundry and cleaning are recurring.
  • Shared costs — one tech platform, one rider fleet, one support and marketing budget across services.
  • Better data — one view of each household's needs helps us choose the next service and the next area.
How we are different

Not another single-service app

AladayTypical single-service app
Groceries, food, laundry and cleaning in one app✓One of them
Fresh fruit & veg truck you can track live✓—
One login, address book and wallet for everything✓Separate per app
Services shown based on what's really available at your address✓Varies
Own technology: app, rider app, partner panels, ERP✓ Built in-houseOften white-label or third-party
New services and areas switched on without an app update✓Varies
The platform behind the app

We own the whole stack

Aladay is not a white-label app. The customer app, the apps our riders and partners use, and the systems HQ runs on are built and operated by our own team, on one shared backend.

Customers

Aladay app

Grocery, Food, Fresh Truck, Laundry and Home Services in one shell.

Aladay core

One backend for every service

Accounts, addresses, wallet, orders, catalogue, pricing, zones, payments and notifications — shared by all modules.

Accounts & walletCatalogue & pricingZones & slotsOrders & bookingsPaymentsPush & chat
Field & partners

Rider app

Live location, delivery proof, cash collection and chat.

Restaurant Partner panel

Order alarm, accept / reject, sold-out and busy mode.

Store & truck consoles

Picking, stock and the live Fresh Truck.

Laundry & pro operations

Pickups, jobs, schedules and professionals.

HQ

Retail ERP

Master catalogue, purchasing, stock and pricing.

Admin & Studio

Orders, customers, banners and app layouts.

Area Intelligence

Scores neighbourhoods on demand and competition before we launch.

Security Center

Staff MFA, alerts, access reviews and an incident register.

Areas & expansion

Dubai first, one community at a time

Services are switched on per zone. Before opening a new community we score it in Area Intelligence — households, demand, competition and delivery cost — and launch where the numbers work.

Area list and coverage update as we launch. The app always shows what is available at your exact address.

Dubai — Grocery, Food, Laundry, Home Services Live in app
Fresh Truck zones Live in app
Dubai Hills, The Valley, JVC, International City, DSO Researched
More UAE communities Next
For business

Grow with Aladay

🍽️

Restaurants

Reach households already using Aladay. Manage orders from our Partner panel, use our riders or your own.

🧺

Laundries & cleaners

Get steady pickups and bookings, with scheduling and payments handled by the platform.

📦

Suppliers & brands

List products in our grocery catalogue and on the Fresh Truck, with clear purchasing through our ERP.

Investors & partners

A household platform, built to own the daily routine

One customer, many recurring needs, one team and one technology stack serving all of them. We'd love to show you the product live.

Get early access Partner with us Investor enquiry Android app rolling out in Dubai. iPhone coming soon.
FAQ

Questions

Which services can I use?

Grocery, Food, Fresh Truck, Laundry and Home Services. The app shows the services available at your saved address.

Do I need a separate account for each service?

No. One Aladay account works for every service, with the same addresses, wallet and order history.

How do I pay?

Online payment or cash on delivery, depending on the service. Home cleaning is paid after the service. Refunds go to your Aladay wallet or your original payment method.

How does the Fresh Truck work?

If your address is inside a truck zone, you can see the truck on the map, order before the cut-off time and collect or receive your order when it reaches you.

Where is Aladay available?

We are starting in Dubai and adding communities one by one. Add your address in the app to see what's available.

I run a restaurant, laundry or cleaning company. How do I join?

Email us using “Partner with us” above and our team will get back to you.